Natasha is Head of Atoms at toy and games company Makielab, London; Co-founder of Makers Make, Berlin and London and a Doctoral Researcher at HighWire DTC, Lancaster University, UK.
Born in Ireland, she studied at Queens University, the University of Ulster, Belfast and Lancaster University, Lancaster. She currently lives in London, conjouring atoms by day and a toy taxidermy ring by night.
Natasha focuses on commerce and on-demand manufacture. Considering the changing face of the high-street, how to best retail new, internet connected and user co-created products.
Her also work examines innovation in business, supply chain and retail models as a consequence of on-demand manufacturing processes including 3D printing and new material processes.
'Wonka Manufacture & Creative commerce' explores on-demand manufacture in consumer facing settings with a specific focus innovation through convergence of digital technologies.
Natasha is in the process of spinning off resources and publications for those hoping to adopt retail and production models exploiting on-demand production. Get in touch for more information.