My doctoral thesis speaks of service and experience design associated with co-creative manufacturing models.  Refering to and referencing the magic and spectacle found in Willy Wonka's Chocolate Factory I've been probing the value of the co-creative process and the subsequent presentation of the manufacturing experience in the consumer experience in the course of my research. 

So my recent visit to Maeemo, Oslo gave me much food for thought. Here we experienced >20 courses of the most magically presented nordic food. Process innovation, sourcing, localism and narrative played a large part of the experience alongside the playful and spectacular presentation.  Words are not quite sufficient so I leave you with some photos.